MIT Press Bookstore
Massachusetts Institute of Technology, Cambridge, MA
MIT relocated their Press Bookstore from Main Street to a larger, more central store front on Massachusetts Avenue. The Press Bookstore had occupied the same location for over 30 years. The relocation to a larger space provided an opportunity to expand the display of published works by MIT faculty and other specialty collections as well as introduce new functions, including an event space for guest speakers and a book press that provides an instant book publishing service to customers. The design, through collaboration with the MIT Press and Bookstore staff, aligns with recent branding efforts.