Narrative Box 10

Is there a downside to hiring a house doc?
Some would argue they inherently lack “fresh eyes” — that, as an extension of your team they won’t see the forest for the trees. We would remind them that architects undertake a range of projects of various types, sizes and degrees of complexity with a variety of clients across all sectors in many locations. This exposure keeps us fresh and in tune with trends across the competitive landscape. Indeed, with multiple house-doctor engagements comes deep insight of how other organizations — those like yours, and those completely different — are leveraging their real estate.